Guides
AI search, explained for small businesses
AI assistants are quietly becoming the way people find local businesses. These plain-English guides explain how that works, why it matters, and what's changing, so you can understand the shift before it changes who your customers choose.
Start here
How AI decides which businesses to recommendWhen ChatGPT or Gemini recommends a local business, it isn't guessing. Here's what actually shapes the answer, in plain English.Read guide AI search vs Google for small businessesAI assistants answer with a handful of names, not ten blue links. Here's what that shift means for how small businesses get found.Read guide Do people use ChatGPT to find local businesses?Short answer: yes, and more every month. Here's how the way people discover local businesses is shifting, and why it matters to owners.Read guide Why your business might be invisible to AIThere are two ways to lose in AI search: never being named, or being named while a competitor gets picked. Here's how to tell which is happening.Read guide ChatGPT vs Gemini vs Claude for local businessThree big assistants, three different answers. Why ChatGPT, Gemini and Claude often name different local businesses, and why checking one isn't enough.Read guide What is AI search? A plain-English guideAI search is when people ask an assistant instead of a search engine, and get an answer instead of links. Here's what it means for local businesses.Read guide
By type of business
AI search for restaurantsAI search for cafésAI search for electriciansAI search for gyms and fitness studiosAI search for law firmsAI search for accountantsAI search for estate agentsAI search for veterinary practicesAI search for barbersAI search for cleaning servicesAI search for opticiansAI search for chiropractors
See your own results
Guides tell you how the game works. To see whether AI recommends your business, run a free check across ChatGPT, Gemini and Claude.