An Otterly alternative built for local business owners

Otterly vs Peekl at a glance

What is Otterly?

Otterly is an AI search monitoring platform made by OtterlyAI GmbH in Austria and launched in October 2024. Its base plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Gemini and Google AI Mode are paid add-ons from $9 a month, and Claude from $29 a month, on the Lite plan.

Pricing, read on its pricing page on 11 October 2026: Lite $29 a month for 15 prompts, Standard $189 for 100 prompts, Premium $489 for 400 prompts and Enterprise on quote, with about 15% off billed yearly. It offers a free trial; its site gives both 7 and 14 days.

The honest difference

Otterly is a tracker. Its job is to keep measuring and show you the trend, which is exactly what a marketer wants when AI visibility is one of many things they watch. If you have someone whose week includes checking dashboards, that ongoing view is useful.

Peekl is a check plus a plan. It is built for an owner who does not have a marketing team and does not want to learn a new tool. You get the same measurement across ChatGPT, Gemini and Claude, then the part a score leaves out: the specific sources to get listed on, the profile gaps to close, and what the businesses ranked above you have that you do not.

If you want to understand the category before you choose, the Peekl guides explain how AI assistants pick which businesses to recommend, in plain English.

Who each one suits

Choose Otterly, or a tool like it, if AI visibility is a metric you want to track continuously and you are comfortable turning numbers into action yourself. Its price point makes it one of the more accessible trackers, and continuous monitoring is a real strength.

Choose Peekl if you are a one-location or small business owner who wants the answer and the fixes without the subscription. You pay once, you get a report you can read in a sitting, and you act on it at your own pace. If you later want ongoing monitoring, Peekl has optional monthly tracking at 39 dollars a month, but nothing about the one-time audit requires it.

Cost over time, honestly

If you are comparing on price alone, do the arithmetic over a year. A monthly tracker keeps charging for as long as you want to see your numbers, which is the right model if you are watching a trend every week. A one-time audit costs more in month one and nothing after that. For a single location that mostly wants to know where it stands and fix what is broken, paying once and revisiting later is usually the lower total and the smaller thing to remember.

Otterly is one of the more affordable trackers, so the gap is smaller than it would be with an enterprise tool. The real question is not the sticker price, it is whether you will actually use ongoing monitoring. If you will, a subscription earns its keep. If the dashboard would sit unopened, a one-time check and a plan is the better fit.

Do you need share-of-voice tracking?

Otterly's strength is share of voice: how often you are mentioned versus competitors, tracked over time across engines. For a brand team watching that trend every week, it is genuinely useful, but for an owner a share-of-voice chart is a number, not a fix. Peekl measures the same presence, then names the sources to get onto so the number can actually move.

A single share-of-voice number also hides which assistant is failing you. In our study of 756 AI answers about local trades, ChatGPT and Gemini named at least one business in common only 51% of the time, so an average across engines can look healthy while one of them never says your name. The full study shows how far apart they sit.

What to look for in an Otterly alternative

If you are leaving Otterly, you are usually trading a continuous share-of-voice tracker for something that fits one location. The thing to weigh is not the score itself but what happens after it: Otterly is built to keep measuring, so the real question is whether you will use a weekly trend, or whether you mainly want to know where you stand and what to change.

Then price the assistants you need, not the plan name. Otterly's $29 Lite plan covers ChatGPT, Google AI Overviews, Perplexity and Copilot with 15 prompts; Gemini and Google AI Mode cost from $9 a month more, Claude $29 more, and Lite cannot add prompts (read on 11 October 2026). If your customers use Gemini and Claude, compare prices with those included, and ask any alternative how often it repeats each question, because 15 prompts read once a week is a thin sample of answers that change from run to run. The AI visibility tools page lays the options side by side.

How Peekl works

1. Business name and city in, ranked plan out: the full method, from the customer questions to the traced sources, is on the how it works page, and you can try the free AI visibility checker first.

Common questions

Compare Peekl to other tools

Weighing up more than one option? These fair, side-by-side comparisons cover the other AI-visibility tools business owners look at. For the whole market in one place, with prices and the assistants each tool checks, see the AI visibility tools comparison.

Otterly is also reviewed, alongside the rest of the market, in the best ChatGPT rank trackers, the best Gemini rank trackers, the best Claude rank trackers and the best Google AI Mode trackers. For what these tools cost side by side, see what AI visibility tools cost.

See where you stand

The free check takes a minute and needs only your business name and city. It asks ChatGPT or Gemini, your pick, your customers' questions and shows whether it recommends you today, who it names instead, and how often. The full audit covers all three assistants, Claude included.

Or see the full audit, 99 dollars one-time →

Compare Peekl to the other alternatives