Does AI recommend hair salons in London?
More and more clients skip the search results and simply ask an AI assistant to recommend a hair salon. When someone in London does that, the assistant doesn't hand back ten blue links, it replies with a short list of names. If you run a hair salon in London, being on that list is the whole game.
So we asked ChatGPT and Gemini the questions clients actually use, 12 answers in all, and recorded every business named and every source leaned on. Together they named 20 hair salons. Here are the ones recommended most, how the two assistants differ, the sources shaping their answers, and what it takes to be one of them.
The hair salons AI recommends most in London
Ranked by how many of our 12 answers named each business, across ChatGPT and Gemini. AI answers shift over time, so treat this as a snapshot, not a fixed ranking.
Across 12 answers, ChatGPT and Gemini named 20 different hair salons in London. Taylor Taylor London (Liberty London) came up most often, in 3 of 12 answers, followed by Trevor Sorbie and Gustav Fouche. 10 hair salons appeared in more than one answer, which means the assistants keep returning to a recognisable short list rather than picking a different business every time. Breaking into that list is the goal. Beyond the names above, 10 other hair salons were mentioned once or twice across the answers. That long tail is what an assistant reaches into when it varies its reply, so being in it is the first foothold, and being named consistently is the goal after that.
ChatGPT vs Gemini: they rarely agree
We asked ChatGPT and Gemini the same questions. They named entirely different businesses, with no overlap in their top picks. Being recommended by one assistant is no guarantee of the other, so it pays to check both.
What ChatGPT actually said
Asked “What is the best hair salon in Soho, London?”, here is how ChatGPT opened its answer, in its own words:
If I had to pick **one all-round “best” salon in Soho**, I’d choose **SALON64** on Dean Street. It’s the strongest choice for a polished, fashion-forward cut, colour, or blow-dry: it is a Soho flagship with a luxury, full-service approach, is included in *British Vogue*’s London salon picks, and has a very strong current booking-platform record—**5.0/5 from more than 1,200 reviews on Fresha** when last checked. Expect it to be a premium, high-energy experience rather than a quiet neighbourhood trim. ([salon64.co.uk](https://www.salon64.co.uk/?utm_source=openai)) **Better choice depending on what you want:** - **Taylor Taylor London at Liberty** — my alternative pick for a reliably excellen…
Where AI gets its answers
ChatGPT and Gemini's answers don't come from nowhere. They leaned most on trevorsorbie.com, cited in 4 of 12 answers, alongside luxurylondon.co.uk and treatwell.co.uk. These are the directories and review sites that quietly decide which hair salons in London an assistant will name. If your business isn't listed there, or isn't well reviewed there, you simply aren't part of the answer.
Look at what those sources are, not just their names, and a pattern shows up. For hair salons in London, ChatGPT and Gemini leaned mostly on other business pages such as trevorsorbie.com and luxurylondon.co.uk, with review sites such as treatwell.co.uk. That particular mix is specific to this market: the sites that decide who gets named here are not the same ones that matter in another city. Getting onto the ones that carry the most weight, and being well reviewed there, is what moves a business into the answer.
Want to know where your business stands?
This page shows the market. To see whether AI names your business, across ChatGPT, Gemini and Claude, and exactly what to change, run a free Peekl check.