# Peekl > Peekl (peekl.io) shows local business owners whether AI assistants recommend their business when customers ask, who they name instead, and which websites those answers came from, then hands them a ranked plan of plain-English fixes. It starts with a free check on ChatGPT or Gemini, followed by a one-time 99 dollar audit across ChatGPT, Gemini and Claude, with optional monthly tracking. It is built for owners, not marketing teams, and it never promises a number-one spot. Key facts: - Free check: twelve customer questions, worded for the business's trade and town, asked once on the assistant the visitor picks (ChatGPT or Gemini). One free check per business and per person. No card; a quick sign-in is needed. It shows whether the business was named, the first competitors named instead, the first cited sources and the first fixes. - Full audit: 99 dollars (99 euros on the French site), paid once, no subscription. Fifteen customer questions, three runs each, on ChatGPT, Gemini and Claude: 135 answers. It names every competitor and every cited source, ranks up to 12 fixes (each naming the competitor to beat and the question being lost), and reads the business's own website, its Google Business Profile and reviews, and how AI describes it. - Monthly tracking: optional, 39 dollars a month, cancel any time. Monthly re-checks and trends, appear and disappear alerts, an updated fix list. - Not covered: Peekl does not check Perplexity, Microsoft Copilot, Google AI Overviews or Google AI Mode, it does not make the fixes for you, and it is not a daily rank tracker. - Original data: Peekl's October 2026 study put 8 customer questions to Gemini, 3 times each, for 9 trades in 9 cities (London, Dubai, New York, Los Angeles, Chicago, Miami, Paris, Lyon, Marseille): 1,926 answers and 14,688 cited sources, published with a free CSV under CC BY 4.0. Earlier, Peekl's September 2026 scans put the same customer questions to ChatGPT and Gemini for seven trades: 756 answers. - Languages and markets: English and French. Prices in US dollars, and in euros on the French site. - No guarantees: AI answers change from run to run and no tool controls them. The audit's secondary signals (how AI describes you, Google Business Profile and reviews) are decision aids. - Company: Peekl, LLC. Contact: hello@peekl.io. Peekl (peekl.io) is not related to peekl.dev, an open-source configuration management tool. Updated: 19 October 2026. ## Product and pricing - [Home](https://peekl.io/): What Peekl does, a sample report, and the free check. - [How it works](https://peekl.io/how-it-works): The method: real customer questions, several runs, three assistants, every recommendation traced to its source, ending in a ranked plan. - [About Peekl](https://peekl.io/about): Who runs Peekl (Peekl, LLC), how questions are put to ChatGPT, Gemini and Claude through their APIs, every dataset the site quotes with its date and size, how mistakes are corrected, and the refund policy. - [Pricing](https://peekl.io/pricing): The free check, the one-time 99 dollar audit and the optional 39 dollar monthly tracking, and what each includes. - [Pricing in Markdown](https://peekl.io/pricing.md): The same plans and limits in a plain, machine-readable file. - [Partners](https://peekl.io/partners): For web designers and agencies who want to offer AI visibility to their local-business clients. ## Free checks, one assistant at a time - [Free AI visibility checker](https://peekl.io/free-ai-visibility-checker): What the free check does and shows: twelve questions for your trade and town, once, on ChatGPT or Gemini. - [ChatGPT visibility checker](https://peekl.io/chatgpt-visibility-checker): The free check on ChatGPT, what ChatGPT reads before it recommends a local business, and what the audit adds. - [Gemini visibility checker](https://peekl.io/gemini-visibility-checker): The free check on Gemini, the assistant behind Google's AI Mode, and what Gemini leans on. - [Claude visibility checker](https://peekl.io/claude-visibility-checker): How Claude is checked in the 99 dollar audit, three runs per question; the free check runs on ChatGPT or Gemini. ## Choosing an AI visibility tool - [AI visibility tools compared (2026)](https://peekl.io/ai-visibility/tools): 19 tools side by side: who each is for, the assistants it reads, starting price and free trial, with a "best for" table for a local business. - [Best ChatGPT rank trackers (2026)](https://peekl.io/ai-visibility/guides/best-chatgpt-trackers): 19 tools that track ChatGPT, with listed starting prices and what each covers. - [Best Gemini rank trackers (2026)](https://peekl.io/ai-visibility/guides/best-gemini-trackers): 19 tools on how they cover Gemini (included, add-on or absent), what Gemini tracking really costs once add-ons are counted, and the Gemini app versus Google's AI results. - [Best Claude rank trackers (2026)](https://peekl.io/ai-visibility/guides/best-claude-trackers): The tools that include Claude and those that sell it as an add-on, with prices. - [Best Google AI Mode rank trackers (2026)](https://peekl.io/ai-visibility/guides/best-ai-mode-trackers): The dedicated AI Mode trackers, written by a company that does not track AI Mode. - [What AI visibility tools cost in 2026](https://peekl.io/ai-visibility/guides/ai-visibility-tools-pricing): Entry plans from 17 to 59 dollars a month and team plans up to 250 (vendors' own pages, read on 11 October 2026), price per prompt, add-ons, and the twelve-month bill. - [What an AI visibility audit is and what it costs](https://peekl.io/ai-visibility/guides/ai-visibility-audit): What audits contain (from 21 audit pages read), one-time prices from 49 to 3,500 dollars (median 300, checked 13 October 2026), why repeat runs and several assistants matter, and how to run one yourself. - [Free AI visibility tools compared](https://peekl.io/ai-visibility/guides/free-ai-visibility-checkers): 16 free tools grouped by method: which ask ChatGPT or Gemini live and which only score your website. ## Peekl compared with other tools - [Peekl vs the alternatives](https://peekl.io/alternatives): All the comparisons on one page. - [Peekl vs Otterly](https://peekl.io/alternatives/otterly): A one-time check and plan against a monthly tracking subscription. - [Peekl vs Peec AI](https://peekl.io/alternatives/peec-ai): Peec AI pricing (from $95 a month, 3 models per plan, Claude on Enterprise, as of 5 Oct 2026), its competitors for ChatGPT monitoring, and the fit for one location. - [Peekl vs Profound](https://peekl.io/alternatives/profound): A check and plan for one local business against an enterprise analytics suite. - [Peekl vs an AI visibility tracker](https://peekl.io/alternatives/ai-visibility-tracker): Five alternatives to a subscription tracker (by hand, free checkers, one-time audits, suite modules, agencies) with first-year costs. - [Peekl vs SurfacedBy](https://peekl.io/alternatives/surfacedby): A one-time plan against ongoing monitoring. - [Peekl vs Ayzeo](https://peekl.io/alternatives/ayzeo): One business fixing its own visibility against agency and multi-client tracking. - [Peekl vs Ahrefs Brand Radar](https://peekl.io/alternatives/ahrefs-brand-radar): A standalone owner-friendly check against a feature inside an SEO suite. - [Peekl vs Scrunch AI](https://peekl.io/alternatives/scrunch-ai): Scrunch AI pricing (Core $250 a month on 4 engines; Claude, Gemini and AI Mode on Enterprise, as of 5 Oct 2026) and enterprise and local alternatives. - [Peekl vs Rankscale](https://peekl.io/alternatives/rankscale): Rankscale pricing (Essentials $204 a year, Pro $99 a month, as of 5 Oct 2026), what its credits cover in real questions, and free or cheaper alternatives. - [Peekl vs AI Peekaboo](https://peekl.io/alternatives/ai-peekaboo): AI Peekaboo pricing ($16.67 per 1,000 checks, plans from $30 a month, as of 11 Oct 2026), its local tracking limits, and a one-time alternative for one location. - [Peekl vs Geoptie](https://peekl.io/alternatives/geoptie): Geoptie pricing (Starter $49 a month or $490 a year, any 4 of 7 engines, country-level tracking, as of 7 Oct 2026), its free GEO tools, and a local alternative. - [Peekl vs Semrush AI Visibility Toolkit](https://peekl.io/alternatives/semrush-ai-visibility-toolkit): What the 99 dollar a month toolkit tracks, what it leaves out for a local business, and how a 99 dollar one-time audit compares (as of 2 Oct 2026). - [Peekl vs LLM Pulse](https://peekl.io/alternatives/llm-pulse): LLM Pulse pricing from 49 euros a month, what Claude costs as an add-on, and when a one-time audit fits one location better (as of 2 Oct 2026). - [Peekl vs Local Falcon](https://peekl.io/alternatives/local-falcon): What Local Falcon's geo-grid AI scans cover and skip, and what a one-time audit with Claude adds (as of 2 Oct 2026). - [Peekl vs BrightLocal](https://peekl.io/alternatives/brightlocal): What BrightLocal's Local AI Visibility tracker covers, which assistants it skips, and where a one-time audit fits (as of 2 Oct 2026). ## Understanding AI search - [AI searchability: the complete guide](https://peekl.io/ai-visibility/guides/ai-searchability): What AI searchability is, how Peekl measures it, and the full guide to AI search optimization, with original data. - [AI search vs Google](https://peekl.io/ai-visibility/guides/ai-search-vs-google): Peekl's October 2026 test putting 242 Gemini study questions to Google Maps word for word: 36% of the businesses Gemini named were in Maps' top 20, and the named ones had more reviews (median 398 against 284). What that changes for a local business. - [Do people use ChatGPT to find local businesses?](https://peekl.io/ai-visibility/guides/do-people-use-chatgpt-to-find-businesses): How local discovery is shifting to AI assistants. - [How AI decides which businesses to recommend](https://peekl.io/ai-visibility/guides/how-ai-recommends-local-businesses): The sources assistants read, and how ChatGPT decides, with Peekl's scan figures. - [Why your business might be invisible to AI](https://peekl.io/ai-visibility/guides/why-your-business-is-invisible-to-ai): The two ways to lose in AI search and how to tell which is happening. - [Do ChatGPT, Gemini and Claude recommend the same businesses?](https://peekl.io/ai-visibility/guides/chatgpt-gemini-claude-local-recommendations): Peekl asked all three the same three local questions 10 times each on 13 October 2026. Of 122 businesses named, 8 came up on all three and 86 on only one; Claude named no Chicago plumber in 10 answers because it did not search. In Peekl's 756-answer study, ChatGPT and Gemini shared a recommended business only 51% of the time. - [Which websites does AI trust for local recommendations?](https://peekl.io/ai-visibility/guides/which-websites-does-ai-trust): All 14,688 sources Gemini cited in 1,926 local answers (October 2026), sorted by type: 55% businesses' own websites, 18% booking platforms, 11% guides and best-of lists, 7% directories and review sites; about half the business sites cited belonged to businesses it did not name; Yelp and Tripadvisor never cited; review sites by country; ChatGPT (September) leaned on official bodies (32% of top sources). - [Does Reddit help AI recommend your local business?](https://peekl.io/ai-visibility/guides/reddit-ai-recommendations-local-business): Gemini cited Reddit in 14% of local answers in English-speaking cities (30% for restaurants, 30% of value-for-money questions) and 2% in France; ChatGPT had Reddit among its top sources in none of 63 scans. Which subreddits Gemini read (r/AskChicago, r/AskLosAngeles…) and what Reddit's rules allow a business to do. Peekl data, October 2026. - [Generative engine optimization for a local business](https://peekl.io/ai-visibility/guides/generative-engine-optimization-local-business): What GEO changes from local SEO for one location, a checklist in order, which platform each trade depends on (e.g. Doctolib in 85% of Gemini's French physiotherapy answers), and how to measure across repeated asks, from Peekl's October 2026 Gemini study. - [How Gemini recommends local businesses: a study of 1,926 answers](https://peekl.io/ai-visibility/guides/gemini-local-recommendations-study): Peekl asked Gemini 8 customer questions, 3 times each, for 9 trades in 9 cities on 15 October 2026. 24% of named businesses came back in all three answers, 13% of answers named no business (21% in French cities), and each trade leaned on its own platform (Doctolib in 85% of French physiotherapy answers). Free CSV dataset under CC BY 4.0: https://peekl.io/data/peekl-gemini-local-recommendations-2026-10.csv - [What is Google AI Mode?](https://peekl.io/ai-visibility/guides/what-is-google-ai-mode): Google's conversational search (Gemini 3.5 Flash), how query fan-out works, how it differs from AI Overviews, and what it cites for local businesses (Google Maps listings first), with dated first-hand searches. - [What is answer engine optimization (AEO)?](https://peekl.io/ai-visibility/guides/answer-engine-optimization): What AEO means, which answer engines count in 2026 and where each gets its answers, and what Gemini searched for behind 1,926 local answers (5,874 searches; 72% of answers included an advice search on how to choose). - [AEO vs GEO](https://peekl.io/ai-visibility/guides/aeo-vs-geo): Where each term comes from, how Google and Microsoft define them, what the GEO research (Aggarwal 2023, C-SEO Bench 2025) really shows, and what local businesses should do. ## Measuring your AI visibility - [AI visibility metrics and KPIs](https://peekl.io/ai-visibility/guides/ai-visibility-metrics-kpis): Presence rate, share of voice, citations and sentiment, and how to track them per assistant. - [How to check if ChatGPT recommends your business](https://peekl.io/ai-visibility/guides/how-to-check-if-chatgpt-recommends-your-business): A five-step method by hand, a self-score, and the free check. - [How to check if Gemini recommends your business](https://peekl.io/ai-visibility/guides/how-to-check-if-gemini-recommends-your-business): The same method on Gemini, and why its answer reflects your Google presence. - [How to check if Claude recommends your business](https://peekl.io/ai-visibility/guides/how-to-check-if-claude-recommends-your-business): The method on Claude, which names fewer businesses than the other assistants. - [How to track AI sources and brand mentions](https://peekl.io/ai-visibility/guides/track-ai-sources): How to see and log what ChatGPT, Gemini and Claude cite, and read the source gap. - [Why AI recommends your competitors instead of you](https://peekl.io/ai-visibility/guides/why-ai-recommends-competitors): How to find which competitor each assistant names, compare yourself on the pages it read, and why the rival is often a platform (data from 756 answers). ## Improving your AI visibility - [How to improve your AI search visibility](https://peekl.io/ai-visibility/guides/improve-ai-search-visibility): The evidence-backed method: where ChatGPT (Yelp), Gemini and AI Mode (Google Business Profile) and Claude (Brave) find local businesses, what reviews, mentions and pages do, documented timelines, what does not work, and whether you can pay to appear (ads beside answers only). - [ChatGPT ads for local businesses](https://peekl.io/ai-visibility/guides/chatgpt-ads-for-local-businesses): What a ChatGPT ad buys (a labelled slot below the answer, not a recommendation), which local trades may advertise under OpenAI's ad policy, costs, and ads in other assistants. - [AI search optimization services](https://peekl.io/ai-visibility/guides/ai-search-optimization-services): Published agency prices (5 Oct 2026), what an AI search agency delivers, how to vet one, red flags, and when a tool or DIY is enough. - [How to appear in Google AI Overviews](https://peekl.io/ai-visibility/guides/appear-in-google-ai-overviews): How Google picks sources for Overviews, what they do to clicks, and what helps. - [Does Google Business Profile affect AI recommendations?](https://peekl.io/ai-visibility/guides/google-business-profile-ai-recommendations): What Gemini, Google AI Mode, AI Overviews, ChatGPT and Claude use for local answers, from official documentation and independent studies. - [New business? How long until ChatGPT knows you](https://peekl.io/ai-visibility/guides/new-business-ai-visibility): Peekl asked ChatGPT and Gemini about 12 London restaurants that opened in 2026 (13 October 2026). With web search off they could not place them (ChatGPT declined 23 of 24 times, Gemini said 13 times they did not exist); with search on, both gave the right street every time. First-30-days listings with published waits, and what to do after a move or a name change. - [ChatGPT has wrong info about your business? Fix it](https://peekl.io/ai-visibility/guides/ai-wrong-information-about-your-business): Peekl asked ChatGPT and Gemini for the phone, hours and location of 40 local businesses (13 October 2026). Without search Gemini gave a wrong number in 59 of 80 answers; with search both were right about nine times in ten, but hours matched the Google listing in only about half. Most wrong details were copied from the business's own site or a directory. Where to fix each detail; neither assistant has a correction form. ## AI visibility by trade and city - [AI visibility directory](https://peekl.io/ai-visibility): Which businesses ChatGPT and Gemini recommend, by trade and city, from Peekl's scans. - [Local AI visibility, measured by city](https://peekl.io/ai-visibility/guides/local-ai-visibility): What local AI visibility is, the 2026 studies, and Peekl's numbers city by city. - [All guides](https://peekl.io/ai-visibility/guides): Every guide, grouped by topic. - [AI visibility for dentists](https://peekl.io/ai-visibility/dentists): Who ChatGPT and Gemini recommend in London, Dubai, New York, Los Angeles, Chicago and Miami, with a page per city. - [AI visibility for aesthetic clinics](https://peekl.io/ai-visibility/aesthetic-clinics): Who ChatGPT and Gemini recommend in London, Dubai, New York, Los Angeles, Chicago and Miami, with a page per city. - [AI visibility for physiotherapists](https://peekl.io/ai-visibility/physiotherapists): Who ChatGPT and Gemini recommend in London, Dubai, New York, Los Angeles, Chicago and Miami, with a page per city. - [AI visibility for plumbers](https://peekl.io/ai-visibility/plumbers): Who ChatGPT and Gemini recommend in London, Dubai, New York, Los Angeles, Chicago and Miami, with a page per city. - [AI visibility for hair salons](https://peekl.io/ai-visibility/hair-salons): Who ChatGPT and Gemini recommend in London, Dubai, New York, Los Angeles, Chicago and Miami, with a page per city. - [AI visibility for personal trainers](https://peekl.io/ai-visibility/personal-trainers): Who ChatGPT and Gemini recommend in London, Dubai, New York, Los Angeles, Chicago and Miami, with a page per city. - [AI visibility for real estate agents](https://peekl.io/ai-visibility/real-estate-agents): Who ChatGPT and Gemini recommend in London, Dubai, New York, Los Angeles, Chicago and Miami, with a page per city. - [AI search for dentists](https://peekl.io/ai-visibility/guides/ai-search-for-dentists): What customers ask AI, how the assistants decide, and Peekl's scan data for the trade. - [AI search for plumbers](https://peekl.io/ai-visibility/guides/ai-search-for-plumbers): What customers ask AI, how the assistants decide, and Peekl's scan data for the trade. - [AI search for hair salons](https://peekl.io/ai-visibility/guides/ai-search-for-hair-salons): What customers ask AI, how the assistants decide, and Peekl's scan data for the trade. - [AI search for physiotherapists](https://peekl.io/ai-visibility/guides/ai-search-for-physiotherapists): What customers ask AI, how the assistants decide, and Peekl's scan data for the trade. - [AI search for personal trainers](https://peekl.io/ai-visibility/guides/ai-search-for-personal-trainers): What customers ask AI, how the assistants decide, and Peekl's scan data for the trade. - [AI search for aesthetic clinics](https://peekl.io/ai-visibility/guides/ai-search-for-aesthetic-clinics): What customers ask AI, how the assistants decide, and Peekl's scan data for the trade. - [AI search for estate agents](https://peekl.io/ai-visibility/guides/ai-search-for-real-estate-agents): What customers ask AI, how the assistants decide, and Peekl's scan data for the trade. - [AI search for restaurants](https://peekl.io/ai-visibility/guides/ai-search-for-restaurants): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for cafés](https://peekl.io/ai-visibility/guides/ai-search-for-cafes): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for electricians](https://peekl.io/ai-visibility/guides/ai-search-for-electricians): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for gyms](https://peekl.io/ai-visibility/guides/ai-search-for-gyms): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for law firms](https://peekl.io/ai-visibility/guides/ai-search-for-law-firms): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for accountants](https://peekl.io/ai-visibility/guides/ai-search-for-accountants): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for vets](https://peekl.io/ai-visibility/guides/ai-search-for-vets): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for barbers](https://peekl.io/ai-visibility/guides/ai-search-for-barbers): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for cleaning services](https://peekl.io/ai-visibility/guides/ai-search-for-cleaning-services): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for opticians](https://peekl.io/ai-visibility/guides/ai-search-for-opticians): What customers ask AI about the trade, and how to tell whether the assistants name you. - [AI search for chiropractors](https://peekl.io/ai-visibility/guides/ai-search-for-chiropractors): What customers ask AI about the trade, and how to tell whether the assistants name you. ## In French - [Peekl en français](https://peekl.io/fr): The full site in French, with the free check (test gratuit) on ChatGPT or Gemini and the audit at 99 euros. - [Guides en français](https://peekl.io/fr/ai-visibility/guides): Every guide above, translated for French business owners, with French market data. - [Annuaire de la visibilité IA](https://peekl.io/fr/ai-visibility): The French trade directory for Paris, Lyon and Marseille. - [Visibilité IA : dentistes](https://peekl.io/fr/ai-visibility/dentistes): Who ChatGPT and Gemini recommend in Paris, Lyon and Marseille. - [Visibilité IA : cliniques esthétiques](https://peekl.io/fr/ai-visibility/cliniques-esthetiques): Who ChatGPT and Gemini recommend in Paris, Lyon and Marseille. - [Visibilité IA : kinésithérapeutes](https://peekl.io/fr/ai-visibility/kinesitherapeutes): Who ChatGPT and Gemini recommend in Paris, Lyon and Marseille. - [Visibilité IA : plombiers](https://peekl.io/fr/ai-visibility/plombiers): Who ChatGPT and Gemini recommend in Paris, Lyon and Marseille. - [Visibilité IA : salons de coiffure](https://peekl.io/fr/ai-visibility/salons-de-coiffure): Who ChatGPT and Gemini recommend in Paris, Lyon and Marseille. - [Visibilité IA : coachs sportifs](https://peekl.io/fr/ai-visibility/coachs-sportifs): Who ChatGPT and Gemini recommend in Paris, Lyon and Marseille. - [Visibilité IA : agences immobilières](https://peekl.io/fr/ai-visibility/agences-immobilieres): Who ChatGPT and Gemini recommend in Paris, Lyon and Marseille. - [Aperçus IA de Google : ce qui change en France](https://peekl.io/fr/ai-visibility/guides/apercus-ia-google): A French-only guide to Google's AI Overviews and AI Mode in France since 22 July 2026: how often they appear (44-53% of searches), the French click studies, the publisher dispute and the new Search Console opt-out. - [Peekl vs Qwairy](https://peekl.io/fr/alternatives/qwairy): Review of the French tool Qwairy: pricing (from 79 euros a month, 1,300 credits, as of 5 Oct 2026), how its credits work, strengths and limits. French site only. - [Peekl vs Exploreum](https://peekl.io/fr/alternatives/exploreum): Exploreum, a Paris agency selling a managed website with GEO included (349 euros setup, 99 euros a month excl. VAT, 12-month term, as of 5 Oct 2026), against a self-serve audit. French site only. ## Optional - [Peekl in the United Kingdom](https://peekl.io/uk): The free check and audit for businesses in the United Kingdom. - [Peekl in the United States](https://peekl.io/us): The free check and audit for businesses in the United States. - [Peekl in the United Arab Emirates](https://peekl.io/ae): The free check and audit for businesses in the United Arab Emirates. - [Privacy policy](https://peekl.io/privacy): How Peekl handles personal data. - [Terms](https://peekl.io/terms): Terms of service.